T-Pain announces "D.O.A." and Introduces the "T-Pain Effect"

Wednesday, July 20, 2011

By The Music Scoop
JR Staff Writer

By 2008, T-Pain had become one of the top figures in hip hop and R&B. He was featured on songs with all of the top artists in the game. The trademark sound from T-Pain was the auto-tune. Having not been used since the days of Teddy Riley, people credited T-Pain with bringing it back.

However, at the peak of his career, T-Pain decided to take a short break from the game. During this time, Jay-Z decided to return to the game. Only away for two years, Jay-Z watched as the auto-tune had taken over the rap game. This inspired him to record "Death of Auto-tune."

"Death of Auto-tune" stopped T-Pain from recording his album and led to him dissing Jay-Z. The two had a short feud before reconciling. T-Pain decided to take additional time off in order to focus on his comeback. Last summer, he recorded the hook of DJ Khaled's "All I Do Is Win" and he was featured on his recent hit, "Welcome to my Hood."

Now, T-Pain is preparing his fourth album, RevolveR, which will be released later this year. This album will feature the debut of his new movement, "The T-Pain Effect." T-Pain realized he could not rely on one thing over his entire career, so he is expanding his horizions.

"There's so much different stuff on [RevolveR],” said T-Pain. “I almost confused myself on what I wanted to do because I've gotten such a completely different audience from...the Taylor Swift stuff and the Bud Light commercial and Toshiba...I've just gotten so many other people and so many different audiences. I had to make different kinds of music for everybody but still keep it classic T-Pain at the same time. That got kind of confusing and hard, but it all worked out."


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