Snoop Dogg's "Serious Pimp" brand sues for Copyright Infringement

By Mr. Hollywood
JR Staff Writer

Much like other successful rappers, Snoop Dogg has built a strong brand outside of rap. He has ventured into doing films and clothing, among other things. In 2009, Snoop Dogg turned heads when he landed an executive role with the resurrected Priority Records.

Snoop Dogg has had several clothing lines in his career, but they have all been shut down. His most recent clothing venture has been his most successful. Snoop Dogg launched another brand, Serious Pimp, and they have done well. The brand is known for their sunglasses, OG Bandana.

The sunglasses have sold well and Snoop Dogg has profited off of it. Recently, the sunglasses have become the subject of a lawsuit. Greg Stefanik and his partners have been accused of selling sunglasses that look eerily similar to Serious Pimp's "OG Bandana" glasses. The company has documents that prove Stefanik has been selling these glasses in stores across the nation.

Out of all of Snoop Dogg's business ventures, Serious Pimp is his oldest and most successful. The brand was launched in 1999 and he wants to keep it around for another twelve years and longer. In the lawsuit, the company states Stefanik partnered with Lowrider Magazine, using their name to sell products across the nation. Snoop Dogg, who is currently working on his new album, has yet to release a statement about the situation.