Usher finds success as Record Executive

It can be aruged that Usher had one of the best promotional teams behind him when he entered the game. Usher entered the game with the help of L.A. Reid, Jermaine Dupri, and Sean Combs, only to name a few. With top-notch beats and a record label willing to promote him, Usher became the biggest R&B act since Michael Jackson. Following Jackson's death and the release of his latest album, Raymond v. Raymond, some wanted to name Usher the new King of Pop.

Due to his respect of Michael Jackson, Usher shunned being called the new King of Pop. He said it does not matter how many records and other artist ever breaks, Michael Jackson will remain the King of Pop. While Usher is not the King of Pop, he has never denied being the king of R&B. For years, R. Kelly held the title, but after Confessions, Usher won the title. Simply because of that album, everything Usher does will always sell well. He has remained upon the top of the charts.

Outside of dominating the music industry as an artist, Usher has been trying to become a force behind-the-scenes. Eight years ago, he created US Records and signed an abundance of talent to the label. In the future, he hopes US will become what Motown was to the black music audience. Outside of running his record label, Usher wants to manage and produce artists, too. Last year, Usher received this chance when he discovered Justin Bieber. At the time, Bieber was a local Canadian singer looking for his big break. Usher discovered him and helped him land a deal with Island Def Jam. Earlier this year, Usher produced Bieber's debut album, My World 2.0. In the time since the release of the album, Bieber has become a star in his own right.

As the summer of 2010 approaches, Justin Bieber is one of the biggest R&B artists on the planet and his success is mainly due to Usher's influence. It is often said about artists who are successful that they cannot double as a great executive. Usher has taken on the role of kind of R&B, manager to Justin Bieber, and the executive producer of his debut album. The monkey is off of Usher's back, he has created another star with an image similar to his when he first entered the game over fifteen years ago.