"Just Wright" is a Box Office Failure

For the past few months, there has been a lot of hype surrounding the latest flick starring Queen Latifah. News of Just Wright first emerged last summer and the trailers began airing in late March of this year. The film centered on Common as Scott McKnight, the top player in the NBA. In the film, real-life stars, such as Dwyane Wade and LeBron James.

The idea of Just Wright is a good one, though. Common's character is dating a beautiful woman, who has her eyes set on becoming a trophy wife. But, when Common gets injured, her plans are ruined and she brings her best friend (Queen Latifah) in to see if she can heal him. She tells her that she cannot and with that news she leaves him. However, after she leaves Latifah helps him to recover his strength.

In the process, Latifah and Common enter a relationship with each other and they fall in love. Once Common regains his strength, his ex returns to the scene. With most NBA players, they would have returned to the ex, but Common decides to stay with the woman who helped him regain the life he had lost due to injury. The good theme, the heavy promotional push, and the star-studded guest appearance made it seem as if Just Wright would end up being a hit.

Despite what it looked like, the case is far from it as Just Wright has bombed in the box office. For the most part, the film has not been much with critics either. At best, it has been met with modest reviews. Initially, it looked poised to be one of the most-popular films of 2010. However, the scenes that were previewed on television happened to be the best scenes of the film. In its first week, Just Wright landed in fourth place with $8.5 million in gross sales.