Kid Cudi lands deal with Vitamin Water

Fresh off of his latest retirement, Kid Cudi is back to recording music. His second album, Cudder: The Revolution of Evolution, is in the works. Aside from the music, he has a television project with HBO that will debut this year. Early in his career, Kid Cudi has established himself outside of rap music.

Now, Kid Cudi can begin accepting checks from his first endorsement. Recently, Vitamin Water reached out to the rapper. They had interest in his 2009 single, "Pursuit of Hapiness." The song came off of his debut album, Man on the Moon. For their newest commercial, Vitamin Water wanted to use the song.

The terms of the deal were not disclosed, but obviously Cudi agreed to allow Vitamin Water to use his song. It benefits Kid Cudi many ways in doing this. First, his song will be featured on every major television network and he will receive a royalty check every time the song is played in the commercial. Kid Cudi is making sure he will never work a regular job in his career.