Akon launches Fragrance Line

Taking a break from his new album, Akon has expanded his brand, just as the other hip hop moguls have. Joining the likes of Diddy, 50 Cent, and Jay-Z, Akon has created his own line of fragrance. He already has partnerships set up for this new venture, proving that he has spent time in this field.

Coming with the launch of the new fragrance line is the new parent company, Konvict Cosmetics. Already, Akon has established a partnership for his new company. The first product of this partnership will be his new fragrance line. His team working on this line are confident that it will be around for years to come.

Akon is also trying his new fragrance line, properly titled Konvict, into his other work. This other work includes a youth outreach program that he has to keep the youth focused on their future. A percentage of his profits from Konvict will go to his charity, Konfidence Foundation.